Upleveled Industries
Upleveled Tools · Subscription tier

MachineROI Pro

Equipment evaluation workspace. Save your machine catalog, run client-specific ROIs, and compare deals side-by-side — with branded proposals when you're ready to close.

For machine sales reps For shop operators evaluating purchases
Subscription preview. Browse the demo workspace to see how it works — the calculator, the catalog, the side-by-side compare. Saving your own machines, evaluations, and logos is unlocked with MachineROI Pro.
See pricing →
Catalog
Your machine catalog Preview · demo only
Save the machines you sell or are evaluating — make, model, options, base price. Click any card to load it into the active evaluation. Saving your own machines is unlocked with the subscription.
No machine selected
Active evaluation
Tune the inputs to this client's situation — financing, capacity, labor savings. Save the evaluation when ready, then move on to the next.
Machine specifications
Investment
Capacity & savings
ROI summary
Total investment
Monthly net cashflow
Payback period
Annual ROI
5-year net return
Loan payment / mo
Adjust the inputs to see the verdict.
Customer: — · No client set
Sales rep: — · No rep set
Library
Saved evaluations Preview · demo only
Every saved evaluation across every client. Click Load to send one to the calculator, or pick 2 to compare side-by-side. Saving your own evaluations is unlocked with the subscription.
Side-by-side
Compare evaluations
Up to 4 evaluations side-by-side. The strongest result on each row gets a star.
0 selected · 2 max in preview
Premium · Subscription
Branded PDF export
Generate a client-ready proposal PDF with both logos, full ROI math, financing schedule, and a custom cover note — in one click.
SALES CO
+
CUSTOMER CO
Equipment Investment Proposal
Prepared for
Stoneworks of Houston
2400 Industrial Blvd, Houston TX
Attn: David Reyes, Owner
Prepared by
StoneEquip Sales · Mark Vasquez
mark@stoneequip.com · 713-555-0188
Quote valid through Q2 2026
Machine
Park Industries Yukon II 5-axis bridge saw · dual-table package · vacuum lifter · turnkey install
Investment summary
Purchase price        $295,000
Freight & install           $22,000
Total investment      $317,000
Projected ROI
Payback period: 14.2 months
Annual ROI: 84.5%
5-year net return: $1,265,000
Recommendation
This investment shows a strong payback under 18 months. The Yukon II addresses your saw bottleneck and unlocks ~420 SF/week of additional capacity. Recommended for execution Q2 2026.
Branded proposals in one click
Export client-ready PDFs with both logos, financing schedule, ROI summary, and a custom cover note. Versioned and dated.
Unlock branded export →
Included with MachineROI Pro
Premium · Subscription
Quote builder & email templates
Auto-generate the quote, follow-up emails, and objection-response copy. All pre-filled with your evaluation data.
Initial quote email
Auto-drafted with the customer's name, machine selected, ROI summary, and your contact info. Approval workflow before send.
Subject: Yukon II proposal for Stoneworks of Houston · 14.2 mo payback

David —

Thanks for the conversation Tuesday. Attached is the proposal for the Park Industries Yukon II we walked through, with the dual-table option and vacuum lifter. The numbers your team asked for: 14.2 mo payback, 84.5% annual ROI, $1.27M five-year net return on the $317k investment...
Follow-up sequence
Three-touch sequence triggered after quote send: 5-day check-in, 14-day reminder with case study, 30-day "is this still on the table?"
Touch 1 (Day 5): Quick check-in · ROI questions
Touch 2 (Day 14): Case study from a comparable shop
Touch 3 (Day 30): Final check + lease-vs-purchase note

Each touch is templated, dated, and tracked.
Objection responses
Pre-built responses for the 8 most common stone-fab buyer objections, with the math from this specific evaluation auto-inserted.
"Price seems high" → cost-per-month math
"We can keep doing it by hand" → labor + capacity wedge
"Wait until next year" → opportunity cost calc
"Lease vs buy?" → side-by-side comparison
+4 more, all data-driven.
Lease vs purchase modeling
Add lease terms (residual, money factor, term) and Compass models monthly cashflow, total cost of ownership, and end-of-term economics against the cash purchase.
Lease (60 mo, $0.85 RV) → $5,140/mo · TCO $328k
Purchase (cash) → $0/mo · TCO $317k
Finance (72 mo, 7.5%) → $4,420/mo · TCO $352k

Compass picks the right answer for this client.
From evaluation to closed deal
Compass turns the ROI evaluation into a complete sales motion: quote, follow-ups, objections, lease-vs-buy — all data-driven, all pre-filled.
Unlock quote builder →
Included with MachineROI Pro
Premium · Subscription
Team sync & pipeline view
Cloud sync across your sales team. See every rep's pipeline of active evaluations, win rate by machine type, and average deal velocity.
MV
Mark Vasquez
Senior rep · Texas
12 active · $2.4M pipeline · 8 mo avg cycle
JK
Janelle Kim
Rep · West Coast
7 active · $1.1M pipeline · 6 mo avg cycle
RD
Rob D'Angelo
Senior rep · NE
15 active · $3.8M pipeline · 11 mo avg cycle
Pipeline snapshot · Q2 2026
Live across all reps. Filter by stage, region, machine type, and customer industry. Export to CSV.
34 active evaluations · $7.3M pipeline · weighted $4.1M
Top machine: 5-axis sawjet (11 evals · $3.2M)
Win rate by stage: Quoted 42% · Demoed 67% · Trial 84%
Avg cycle: 9.2 months · trending −1.4 mo over Q1
Pipeline visibility for sales teams
Cloud-synced evaluations, team-level pipeline view, win-rate analytics. Built for sales managers who need to see the whole motion at once.
Unlock team sync →
Included with MachineROI Pro · Team plan
MachineROI Pro

Stop rebuilding the same proposal every week.

For machine sales reps and shop operators evaluating purchases. Save your catalog once, run client-specific ROIs in seconds, compare deals side-by-side, export branded proposals when you're ready to close.

  • Unlimited machines in catalog (make, model, options, base price)
  • Unlimited saved evaluations per client
  • Side-by-side compare across up to 6 evaluations
  • Two-logo branded PDF proposals (sales co + customer)
  • Quote builder & email templates with auto-fill
  • Lease vs purchase modeling
  • Team plan: cloud sync, pipeline view, win-rate analytics
Operator · Solo
$39 / mo
or $390 / yr · Team plan $99/mo
Get notified at launch →
14-day trial · cancel anytime · operator-built