The verdict
The one-line answer with the reasoning.
Are you above target, at target, below target, or in danger of losing money? Once the 5 steps are filled, this section is your headline.
Market context · what local rates and prices look like
Your zip, your metro, your local labor and price bands.
A defensible $/SF in Mississippi is a money-loser in the Bay Area. Once we know the install zip, we anchor your quote against typical local labor rates and sold-price bands — so “above target” or “below target” means something specific to your market, not a national average.
Cost build-up · what this job actually costs to fabricate
Material · fab labor · edge · cutouts · install · overhead.
The waterfall shows where the cost actually comes from, line by line. Most shops never disaggregate this; that’s why pricing drifts.
Target price range vs. your asking
Low / mid / high pricing band with your asking marked.
Anchored at your target margin, with a defensible floor and a reasonable ceiling. Asking shows up on the same bar so you can see exactly where you sit.
Edge profitability audit
Are you pricing edges to actually make money on them?
Edge profiles fabricate at very different speeds (eased fast, ogee slow, miter slowest). Most shops set edge pricing once and forget. This shows what each profile actually costs you per linear foot vs. what your quote implies.
Cutout audit
Per-cutout pricing vs. what each cutout actually costs.
Sinks, faucet holes, cooktop, outlets — each takes labor. The audit shows where you’re underpricing relative to fab time.
If you priced this 50 times this year…
The shock number that makes pricing drift visible.
One quote off by a few percent is forgivable. Fifty quotes off by the same few percent is a margin disaster you can’t recover from in volume.
Negotiation room
Lowest defensible / target / highest reasonable.
If you have to negotiate down, what’s your floor? If the customer accepts at the first ask, how much margin did you leave on the table? Three prices, three reasons.